Google: Draws Easy Connection to Meta Keywords and LLMS.txt

Google has clearly been skeptical of the LLMS.txt file, and recently, Gary Illyes compared LLMS.txt to the meta keywords tag from the beginning of SEO, which almost immediately lost value.

Speaking on Bluesky in response to a question about whether LLMS.txt is of any use, Illyes stated, “In the grand scheme of things, I think it is very easy to draw a parallel between the 1990’s keywords meta tag and this, and we all know how… useful the keywords meta tag became, very quick.”  

Illyes’ comment came after someone said, “I can’t see a downside to using it, but hey.”  

Illyes was implying the LLMS.txt knows the same fate of the now-obsolete-to-use meta keywords tag—ultimately useless and not needed.