Google AI Content Guidelines: New Docs Explained
Google has published two new official papers detailing their stance on AI use in website content and how AI features engage with your site. These changes serve to demystify the … Read More
Author: Team Opositive
Google AI Mode Live & Expands Search Experience Across the U.S. with New Interactive Features
Google AI Mode Officially Launches Across the United States Google AI Mode is now accessible to all people all throughout the United States, thereby representing a major advancement for search … Read More
Google Tests New Link Box Feature in Search Snippets
Google is testing a new link box feature on search results that could shift the way users traverse content. The feature shows directly in the search snippet and, upon click, … Read More
Google Testing ‘Shuffle’ Button for AI-Generated Search Answers
Google is testing a new “Shuffle” button on some of its AI-generated search results. The feature helps users reset or alter the response of the AI by merely tapping the … Read More
Measuring SEO Performance in an AI-Driven Search World
Clicks are down, impressions are up – and your dashboard can’t explain why. Learn which metrics actually reflect success in AI-driven search. “Did our organic traffic just drop again – … Read More
Google Search Ranking Volatility Spikes on May 12–13, 2025
In a development that has stirred widespread discussion in the SEO world, significant Google Search ranking volatility was observed across websites between May 12 and 13, 2025. This sudden movement … Read More
Google is Testing a New Sub-Menu Under the Search Bar
The Google search giant is experimenting on a feature that might revolutionize the way we utilize search results. The company is testing a sub or secondary menu that shows up … Read More
Google Launches ‘What’s Happening’ Feature for Business Profiles
For its Business Profiles—more especially, for restaurants and bars—Google has added a new feature called “What’s Happening”. This function lets these businesses prominently show frequent updates—daily deals, live events, or … Read More
Google Test Annotations in Search Console Performance Data
Google Tests Native Annotations in Search Console Google quietly exploring a new capability in Search Console that might revolutionise SEOs and website owners—the ability to put bespoke annotations from inside … Read More
Google Trials ‘AI Mode’ Button on Search Home Page
Google is testing a new approach to highlighting its AI Mode by introducing a standalone “AI Mode” button directly in the Google Search box on its home page. In certain … Read More