Google Tests Showing Property Listings Directly in Search Results

Google appears to be testing a new way of showing real estate information directly in its search results, and it’s already drawing attention from people across the property and SEO industries.

Instead of directing users to external real estate websites, Google is displaying complete property sale listings within Search in this test. Although Google regularly tests new formats, this one is particularly noteworthy due to the level of detail in the listings and the potential implications for real estate search in the future.

The test was first highlighted by industry expert Mike DelPrete on his blog, where he noted that even a limited test like this could signal a much bigger shift. According to him, Google placing “for sale” listings directly into search results is not something the real estate world should ignore.

What the Property Listings Look Like

The property listings shown in this test go far beyond a simple preview. Users can see what feels like a complete property page without leaving Google. These listings contain important property details, photos, and pricing information. Additionally, there are obvious calls to action, like the ability to contact an agent or request a tour.

In other words, Google isn’t just summarizing information, it’s presenting something very close to a full listing experience.

Google discloses that the listings are a part of a paid partnership with ComeHome at the bottom of these results. Additionally, Google claims that individual listing agents or brokers do not supply or sponsor the properties; rather, they are curated. This distinction implies that Google is closely monitoring the sources and displays of the data used in this test.

Why This Is Important for SEO and Real Estate

This test raises clear questions for real estate professionals. Traditional property listing websites may see a decrease in traffic if Google eventually expands this feature. For years, those platforms have relied heavily on Google Search to drive users to their listings. Showing everything directly in search could change that relationship.

From an SEO perspective, this fits into a broader pattern. Google has already done something similar with flights, hotels, shopping results, and job listings. In each case, Google gradually kept more users inside its own ecosystem instead of sending them elsewhere.

Real estate is a high-value search category, so it makes sense that Google would experiment here as well.

Is This a Full Rollout?

At this stage, it’s important to be clear: this is only a test. Google runs hundreds of experiments every year, and many never turn into permanent features. There has been no official word on when or if the rollout will be bigger.

The reaction from the industry shows that people are still paying attention. People are already talking about this on sites like Bluesky, where SEO experts and people who work in real estate are talking about what this could mean if it goes beyond testing.

What Should People Who Own Websites Do Now?

Don’t worry about it right now. This test, on the other hand, is another reminder that depending only on Google traffic can be dangerous. Real estate sites may need to keep focusing on building a strong brand, creating original content, and earning users’ trust things that a search feature can’t easily replace.

If Google does add property listings to search, it could make publishers and platforms rethink how they get and keep users.

This Google test is one that you should pay close attention to, just like many others. It gives a clear idea of where search may be going next, even if it doesn’t come out right away.