Mysterious Drop in Google Business Profile Metrics After June 25 — Glitch or Algorithm Update?

After June 25, 2025, many local SEOs started sounding off about catastrophic drops in their Google Business Profile impressions and clicks. Many areas in the forums were crowded with reports of double-digit drops for both desktop and mobile search, which raised the questions about whether there was a ranking shake-up or is there a reporting bug?

This was first recorded in the Local Search Forum, where several people confirmed that it appeared to be a pattern.

Veronica stated, “We are seeing a steep decline in impressions from June 25, across clients of all verticals and all geographical locations.”

 

Willy Evans also shared “Our metrics dip began on June 24–25”, picture attached showing a steep decline in one client.

Sophie from GMBAPI posted: “We had a distinct drop, in search impressions, with several GBP accounts, but engagement and user actions remain stable.” Consistency in engagement, without a comparable drop in impressions, is telling of a reporting issue rather than a loss in visibility variable.

Some speculated a connection to the Google June 2025 Core Update, but that rollout didn’t begin until June 30—with noticeable movement only happening around July 2. That timeframe rules out this dip being caused by algorithmic changes.

At this point, there has not been an official statement from Google, but there is hope. A Google Product Expert commented on the forum thread saying, “This is a known glitch. Google is trying to restore the data.”

As such, if you’re experiencing sudden drops in your local search metrics—you are not alone, and relief could be coming soon.

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