Search Snippet Update: ‘Copy Code’ Replaces Prominent Coupon Buttons in Google
The most recent update to Google’s search snippets
Google has secretly released a Search Snippet Update that replaces the conspicuous “Clippable Coupons” functionality with a less obvious “Copy Code” link. This modification changes how Google search results for coupons look, making them less visually prominent, which used to draw user’s attention.
Why the Change is Important
This upgrade may seem small, but it has big effects for both users and website owners:
From Clippable to Copy Code
Before, Google’s snippets showed coupons as big, colorful buttons that were easy for people to click on. Instead of buttons, there are now simpler text-based “Copy Code” links. This makes the feature less visually dominating.
Effect on Users and Websites
- For users: The coupons are still there, but they aren’t as easy to find.
- For website owners: If promo codes are less visible in snippets, they may get fewer clicks.
What the industry thinks
A lot of SEO experts have said that this Search Snippet Update shows that Google is moving toward a snippet design that is cleaner and less commercialized. Google may be trying to make the user experience more consistent across all types of results by making coupon buttons less flashy.
What This Means for SEO:
Changing Your Plans
Marketers and online stores who depend a lot on coupons showing up in search results may need to change.
- Some strategies could be to make coupons more visible on the page.
- Putting bargains in meta descriptions.
- Investigating structured data enhancements to sustain visibility.
Long-Term Effects
This update is a reminder that Google is always making small changes to its design. Businesses must stay flexible and monitor Search Snippet Updates to ensure they don’t lose valuable organic traffic.
Conclusion
The change from “Clippable Coupons” to “Copy Code” links in Google’s Search Snippet Update may appear little, but it affects how people use the site and how SEO works. To be visible and engaged in search results, brands and marketers need to be able to change quickly.
Here is screenshot on X shared by SERP Alert:
Forum discussion at X.