Google Local Listing Tests “Get There From Your Location” in Panels: What It Means for Users and Local SEO

Google Local Listing is rolling out a small but potentially powerful change to its local search interface: a “Get There From Your Location” button within the local knowledge panel. While this feature might seem like a minor tweak, it could have a big impact on how users interact with local business listings—especially on mobile devices.
Let’s break it down.

What’s New in Google Local Listing?

When users search for a local business or place—say, a coffee shop, museum, or retail store—they often see a local panel pop up on the right (desktop) or at the top (mobile) of the search results. This panel typically includes business details like name, hours, reviews, and address.
Now, Google is quietly testing a new option: “Get There From Your Location.”
Instead of just showing the address or a generic “Directions” link, this new feature automatically pulls in your current location and pre-fills it as the starting point for directions. One tap, and you’re ready to navigate.

Why This Matters for Users

This update is all about convenience. Here’s why it’s a win for users:
Fewer Steps: No need to manually type your starting location—it’s already done.

Faster Access: Great for on-the-go users trying to find the fastest route.

Mobile-Friendly: Especially helpful when using voice search or quick lookups while driving or walking.

Saves Time: Less time fumbling with apps or tabs; just click and go.

It’s a small change, but when you’re in a rush or exploring a new area, every second counts.

What It Means for Local Businesses

If this feature rolls out widely, it could drive more in-person visits—and faster. When users are one tap away from directions, they’re more likely to follow through with a visit.
For local SEO, it means optimizing your business profile is more important than ever:
Keep your address and map pin accurate in Google Business Profile.

Make sure your hours and contact info are current.

Encourage happy customers to leave reviews, as visibility in the local panel often correlates with review quantity and quality.

The easier it is for people to find and get to you, the more likely they are to convert from searchers to customers.
Is It Available to Everyone?
Not yet. This new google local listing feature seems to be part of a limited test or slow rollout. Some users are seeing it, while others aren’t. Google hasn’t officially announced it, which suggests they’re still evaluating how users interact with it.
If it performs well, though, you can expect broader availability in the near future.

Final Thoughts

Google Local Listing continues to refine how we find and interact with local businesses. The “Get There From Your Location” feature may seem small, but it reflects Google’s focus on speed, ease, and user experience—especially for mobile users.
As a user, it makes life easier. As a business, it’s another nudge to stay on top of your local SEO game.

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