Google Will Now Use Your Marketing Emails to Show Content in Search, Shopping & Maps
What type of email content will Google utilize?
Google will automatically scan your marketing emails for such things as:
-
- Sales and promotions
- New arrivals or product launches
- Social media links and posts
- Brand images and videos
- Your brand voice and values
This makes Google better present your brand to shoppers without you having to do anything additional.
You’re Automatically In (But You Can Opt Out)
Google automatically signed you up on April 3, 2025, but you can opt out at any time in your Merchant Center settings.
How does Google receive your emails?
- Google might subscribe to your email list automatically, or
- You can add this address to your list manually:
marketingemailtogoog@gmail.com
What About Privacy?
All email content Google uses is considered regular “Content” under Merchant Center Terms no additional rules, no fine print.
Opt Out?
You can find it under General account settings in your Google Merchant Center account.
The update is also coming to Google Ads and free product listings so it’s a huge chance to amplify reach with what you already have on hand.
Why Does This Matter to You?
This change indicates a larger shift in the way Google is developing search:
- Search results powered by AI are becoming more dynamic and personalized.
- Google is no longer just looking at your site and now dipping into your email content to create a more comprehensive picture of your brand.
- It’s one of Google’s efforts to automate content discovery so the user receives richer, fresher results (without you having to put in more effort).
Top Benefits
- Increased Reach Without Any Additional Effort: Your messages now contribute to increased search visibility.
- Real-Time Content Updates: Promotions by email or products introduced new can be searched in search easily.
- One Brand Voice: Your values, imagery, and tone are expressed consistently across Google products.
Potential Drawbacks
- Less Flexibility: You do not necessarily need all email promotions or offers to be accessible.
- Privacy Issues: Certain companies will object to Google spidering email content.
- Automatic Enrollment: Being caught off guard by opt-in may annoy certain merchants.
Conclusion
This step is part of a larger wave: Google’s employing all its signals site, social, and now mail to provide relevant content. For most brands, it’s a costless means of growing visibility. However, it brings up significant data use and control over content concerns.
Make sure to review your email content, keep it aligned with your branding, and check your Merchant Center settings if you’d rather not participate.
Watch for more updates as Google’s AI search innovations continue to unfold.