Google Trials ‘New’ Label in Search Snippets to Emphasize Recent Updates

Google testing a “New” label that appears (snippets) in search results. If you see this label, it means the website has been updated with new stuff, so you can easily find the most current information.

Someone named Khushal Bherwani first noticed this and shared pictures on X . His pictures showed the “New” label next to search results with updated content.

Other people, like SERP Alerts and Sachin Patel, also saw it and posted pictures, confirming that Google is testing this out in some places.

SERP Alert:

The main objective behind this new label is to help users easily differentiate between fresh content and older results in search engine results pages (SERPs). This could be especially beneficial for those looking for the most current information on rapidly evolving topics, such as news, seo news, trends, or time-sensitive events.

We don’t know yet if this “New” label will stick around or disappear after the test. But people who work with search engines (the SEO and search communities) are definitely paying attention to it.