Google Enhances Search Snippets With ‘See More’ & Extra Links

Google Tests More Interactive and Informative Snippets

Google is testing a new look for its search result snippets. They now have a “See More” link and more links built into them. These improvements are meant to give consumers more context and make it easier to get to the parts of a webpage that are most important to them, all from the search engine results page (SERP).

This most recent test shows that Google is still working to make search results more dynamic and easy to use, especially when you’re using a mobile device or surfing quickly.

 

How the New Snippets Work

“See More” opens up the Snippet Preview

At the conclusion of several meta description snippets, there is a “See More” button. When you click on it, it either expands the snippet or takes you straight to the part of the source page where the content is found. This jump link is connected to the part of the page where Google got the snippet from.

Inline links to make navigation easier

Some snippets now have other clickable links in the text, in addition to the “See More” option. These links take users to other parts of the same webpage or to content that is linked to it. The idea is to give users better previews of material and make it easier for them to find their way around without having to click or visit many times.

 

Finding out and first reactions

SEO specialist Steph was the first to notice this change and posted a screenshot and comment about it on X (previously Twitter). 

She said, “I started seeing ‘see more’ added to the meta description snippet in Google SERP.” The link may take you right to the part of the page where the meta description came from, but this isn’t always the case.

Here is screenshot of this:

 

 

Barry Schwartz later wrote about her findings on Search Engine Roundtable, which got the SEO community talking about how this feature would effect click-through rates and snippet optimization.

 

Still in the testing stage

Google hasn’t officially disclosed this feature yet, and it looks like it’s just available to a small group of people for testing. It’s not clear if it will be available to more people or if it will alter again based on how people use it and what they say.

But the move fits with Google’s bigger goal of making search results more useful and efficient, which helps people get the information they need faster, with fewer clicks and less hassle.

 

What This Means for Publishers and SEOs

If this feature becomes extensively used, content authors and SEOs may need to pay more attention to how anchor links, in-page structure, and meta descriptions fit with content sections. Google’s ability to connect directly to certain content blocks could change how snippets work and how people use search results.