Google Launches Structured Data For Merchant Shipping Policies

Google has introduced a new way for ecommerce websites to show shipping costs and delivery times directly in Google Search. This no longer depends only on Merchant Center and instead uses simple code added to your website.

 

What’s New

Google now supports ShippingService structured data, which lets websites describe their shipping fees and delivery windows based on things like product weight, size, order value, or delivery location. This helps Google show clearer shipping details next to products in search results and knowledge panels.

 

Implementation

Websites can place all shipping policy markup on a single page. Each ShippingService can include different conditions that explain when certain shipping rates apply. Google picks the lowest valid shipping cost when multiple conditions match. You can define fixed fees or percentage-based charges and also set delivery times, including business days and cutoff timings. Location support includes countries, certain regions, and postal codes, depending on the area.

 

Why This Matters

This gives online stores a simple, markup-only way to share shipping policies with Google. Even if products aren’t added to Merchant Center yet, their shipping information can still appear in Search. However, if you also use Merchant Center, Search Console, or the Content API, Google may rely on those sources first.

 

Looking Ahead

To ensure your shipping details appear in Search, your structured data must follow Google’s rules, technical requirements, and Search Essentials. Using correct markup increases your chances of getting richer, more informative search results.

 

Short Summary

Google now lets ecommerce websites show shipping costs and delivery times in Search using Shipping Service structured data. This gives retailers more control through their own website, though Merchant Center and Search Console settings may still override the page markup.