Google Core Update June 2025 Rollout Sparks Initial Volatility
Google’s Latest Core Update Begins to Shake Up Search Rankings
Google officially announced the June 2025 Core Update on June 30th at 10:37 AM ET, and as of July 2nd, the first signs of ranking volatility are being detected. Many SEOs said at first that the modification didn’t have much of an effect, but data from industry tracking tools shows that it has quietly started to affect search performance.
As is often the case with big core updates, big changes don’t usually happen right away. But Glenn Gabe, a well-known SEO specialist, says that changes are already showing up in data from thousands of websites and a wide range of businesses.
SEO Tools Confirm Early Volatility
Semrush Sensor and MozCast are some of the best SEO tracking programs. They have all started to indicate more volatility, but not all of them are showing spikes yet. These early signs point to Google’s algorithm starting to adjust how it ranks sites depending on its most recent changes.
The upgrade should be fully sent out in three weeks, which is longer than the usual two-week time frame. Google has made it clear that any big changes in rankings that happened before June 30th are not related to this core upgrade and may be due to other smaller changes to the algorithm, including a possible reviews update.
Mixed Reactions from the SEO Community
People are still talking about it, but they’re starting to build. Early reports from sites like WebmasterWorld and social media say that site owners have seen declines in traffic, changes in keyword rankings, and less visibility in Google Discover and News.
Some of the responses are:
- “Today traffic is down 30%.” The rest of the traffic is all zombies.
- “My SERP rankings went down the first day, came back up the next, and then went down again today.”
- “Find traffic gone. I observe Google’s AI Search using copied stuff, which is annoying.
A lot of SEO professionals say to be patient, even though some people are already labeling the upgrade “a total scam” or worrying about AI-related content problems. Changes to visibility can take days or even weeks to settle down after a core update.
Here is Screenshot of Glenn Gabe and Barry Schwartz shared information on X
What Webmasters Should Do
Google’s advice is still the same: make content that is useful, high-quality, and focused on people. Core updates are not punishments; they are adjustments that help Google better match search queries with material that is relevant. If your rankings fall down, you may get them back up by making small changes over time, not by making big changes all at once.
Site owners and SEOs should keep a careful eye on performance data for the next few weeks and not make any adjustments until the whole deployment is done.
What to Expect
The June 2025 Core Update is still in its early stages, but it’s evident that the algorithm is changing and that websites in many different fields are starting to feel the effects. SEOs should get ready for future changes and stay up to current as Google’s systems finish making changes. They can expect things to stay unstable until July 4th or 5th.
Forum discussion at WebmasterWorld and X.