Google Testing ‘Shuffle’ Button for AI-Generated Search Answers
Google is testing a new “Shuffle” button on some of its AI-generated search results. The feature helps users reset or alter the response of the AI by merely tapping the … Read More
Category: Latest News
Stay informed with our Latest News category, offering timely and well-researched articles on recent developments in the SEO landscape. We cover significant updates, such as Google’s AI Overviews expansion in European regions and the introduction of AI Mode in search results. Our content is designed to provide valuable insights, helping you navigate the ever-evolving world of search engine optimization.
Google Search Ranking Volatility Spikes on May 12–13, 2025
In a development that has stirred widespread discussion in the SEO world, significant Google Search ranking volatility was observed across websites between May 12 and 13, 2025. This sudden movement … Read More
Google Launches ‘What’s Happening’ Feature for Business Profiles
For its Business Profiles—more especially, for restaurants and bars—Google has added a new feature called “What’s Happening”. This function lets these businesses prominently show frequent updates—daily deals, live events, or … Read More
Google Test Annotations in Search Console Performance Data
Google Tests Native Annotations in Search Console Google quietly exploring a new capability in Search Console that might revolutionise SEOs and website owners—the ability to put bespoke annotations from inside … Read More
Google Trials ‘AI Mode’ Button on Search Home Page
Google is testing a new approach to highlighting its AI Mode by introducing a standalone “AI Mode” button directly in the Google Search box on its home page. In certain … Read More
Google Search Ranking Volatility Peaks on May 8 – What Is Happening?
Just when all was quiet… BOOM! Google’s search rankings got out of control again! If your website traffic abruptly increased or plummeted today, you’re in good company. The SEO community … Read More
Google Search Tweaks Interface, Shifts ‘About Results’ to Tools Menu
Google is trying out a small change to its search page by moving the ‘About Results’ count into the Tools menu. Some users noticed this and talked about it in … Read More
Google Targets Fake EEAT Content in Latest Quality Rater Guidelines Update
Google’s updated Quality Rater Guidelines now include fake EEAT signals and other manipulative strategies, reiterating the importance of authenticity in content. TL;DR: Authenticity is more important than ever for content … Read More
Google Expands AI Mode Testing with New Features Including Product/Place Cards and History tab
Google is making its new AI Mode in Search available to more people in the U.S., along with some helpful updates. These changes are designed to make searching easier and … Read More
Google Tests AI Overviews on Right Side of Search Results
Google is continually testing new ways of enhancing how we search. It has recently begun testing a new layout feature: AI Overviews on the right-hand side of the search results … Read More