Google has made a small but potentially impactful update to the Google Business Profile (GBP) setup process: it now requests a text or WhatsApp number when creating a new listing. … Read More
The AI Search Shift: Desktop Surges Ahead As AI transforms how users discover content via tools like ChatGPT, Perplexity, Bing Copilot, and Google’s AI Overviews, an unexpected divide is emerging: … Read More
After June 25, 2025, many local SEOs started sounding off about catastrophic drops in their Google Business Profile impressions and clicks. Many areas in the forums were crowded with reports … Read More
Google is testing an image zoom effect on images shown in the search results snippets. Normally these images are static, and in this test, when you hover your mouse on … Read More
Ten days into Google core update June 2025 , the search landscape is anything but quiet. While the rollout—first confirmed on 30 June 2025 at 10:37 a.m. ET—is expected to run for roughly another ten … Read More
A New SEO Standard for the AI Age Some SEOs thought that llms.txt was just as useless as the long-forgotten meta keywords tag when Google’s John Mueller compared the two. … Read More
Ahrefs’ recent study has gotten many in the SEO field talking again. It showed that AI-generated content doesn’t hurt Google rankings when utilized in moderation. In fact, the data shows … Read More
Google continues its push toward a more intelligent and engaging search experience by introducing follow-up suggestions within Google AI Mode. This feature presents users with additional search query options after … Read More
A new observation highlights the dynamic nature of Google’s AI Mode, revealing that citation Sources can significantly differ depending on the device, browser, or even a simple refresh of the … Read More
New information shows that Google answers its own “People Also Ask” questions more often SEO specialist Mark Williams-Cook says that Google is now giving almost 13% of replies in the … Read More
