A Smarter Way to Understand Analytics Google has begun testing a new conversational AI feature inside GA4 called GA4 Analytics Advisor. This built-in assistant helps users interact with their analytics … Read More
Google Lighthouse 13 is now available. The old long list of performance audits is now broken down into clear insights that work with Chrome DevTools. Your score for performance stays … Read More
Google has clarified its Misrepresentation policy for Shopping Ads and free listings, providing detailed examples and guidance for merchants on compliance, delivery, and returns. This enhanced documentation promotes transparency, helps … Read More
Ongoing Turmoil in Search Results Over the past week, many in the SEO community have noticed irregularities in Google search rankings, particularly between October 7th and 8th. Consensus suggests this … Read More
Google is trying out a new version of its AI Overviews for recipe searches. The new design puts content publishers first by showing a short AI summary, highlighting recipe cards, … Read More
Google has added a new promotional feature to Google Merchant Center that lets merchants highlight Google Wallet. Although no detailed documentation is available yet, this feature likely enables businesses to … Read More
The Google August 2025 Spam Update, which began rolling out on August 26, 2025, appears to be heating up again. After initial turbulence when the update launched, signs of renewed … Read More
AI Search Shows 404 Pages More Frequently A new study has shown that AI-powered search assistants are much more likely than Google to send visitors to web pages that don’t … Read More
Business Profile Links Policies Update Google has officially released a Business Profile Links Policies Update. This update includes new regulations that change how businesses can add and manage links in … Read More
What Google Says About Uploading Sitemaps Google has made it clear that publishing a sitemap to Google Search Console (GSC) does not mean that Google will crawl or index your … Read More
