Google Introduces AI Mode in Search Results with Banner Promotions
Google is now actively promoting its new AI Mode in search results by displaying a banner encouraging users to try the AI-powered Search Generative Experience (SGE). This banner appears at the top of standard search results, offering users a preview of how search results could look with AI features turned on.
What is AI Mode in Search?
The AI Mode is part of Google’s experimental Search Generative Experience (SGE), which uses generative AI to provide more comprehensive and helpful responses. Instead of just showing traditional blue links, AI Mode can give summarised answers, lists, and explanations directly in the results.
Why is This Important?
By adding banners to promote AI Mode, Google is signalling a shift in how it wants users to interact with search. It’s not just about finding links anymore — it’s about getting complete answers within the search page itself. For users, this could mean quicker access to useful information. For content creators and SEOs, it may change how visibility and traffic work in the future.
How to Try AI Mode
Clicking on the banner will redirect users to a preview of AI-powered search results, where they can decide whether to enable the new mode. It’s still experimental, so users can return to classic search at any time.
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