Google Is Saying Goodbye to Country-Specific Search Domains : Here’s What You Need to Know

It’s been a long time coming, and now it’s finally happening—Google is officially ending its country-specific search domains (yes, those well-known URLs like google.co.in, google.co.uk, and others ). As of today, everyone is being redirected to google.com, no matter where they are in the world.

We’ve seen Google hint at this for a while now, but this appears to be the nail in the ccTLD coffin.

ccTLD Redirects Go Live

In the last 24 hours, users from various regions have been reporting being redirected away from their local Google domains to the worldwide google.com. Though even if you live in the UK or India, google.co.uk or google.co.in redirected automatically to google.com—by default.

Google quietly announced this, noting that location-based search results already rely on your device’s physical location, not the URL you type.

Here’s what it means:

• No more region-specific URLs

• Search results remain localized based on your geolocation

• Nothing changes for SEO performance—at least not yet

Should You Be Worried?

Google says nope. In point of fact, they’ve declared that nothing’s changing in their method of delivery of localized content. The ccTLD update is purely cosmetic—just a cleanup move for a system that hasn’t been essential since 2017.

They actually said:

“We continue to deliver localized results based on your location, not the domain you use.”

That is, no matter if you’re looking in Tokyo, Toronto, or Tunisia—Google still knows your location and provides results accordingly.

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