Google’s Discover Feed Finally Lands on Desktop After Testing

Google Discover Expands to Desktop: A New Era for Content Discovery

After years of testing, Google has officially announced the expansion of its popular Discover feed to desktop users. This update revealed at the Google Search Central Live event in Madrid, marks a significant expansion for Discover which has been a prominent feature on mobile devices since 2018, and will bring personalised content directly to the Google.com homepage on desktop browsers.

Clara Soteras on X and Gianluca Fiorelli on X posted the slides from a Googler announcing at the Search Central Live event in Madrid:

 

What is Google Discover? Bringing Personalized Content Beyond Mobile

Google Discover is an intelligent feed. It selects articles, videos and more tailoring them to what you like, your past activity and followed topics. Initially a mobile feature in the Google App and Chrome, its move to desktop shows Google is prioritizing automatically showing you interesting content not just waiting for your searches.

 

Big News for Website Owners: Increased Visibility with Desktop Discover

This change is a big deal for website owners. Discover has become a major way for people to find their websites, sometimes even more than regular Google searches. Putting Discover on computers could bring even more people to their websites. Because people will be using bigger computer screens, they’ll probably see more of the articles and videos that website owners put out. They might also spend more time just browsing and discovering new things.

 

Discovering Content Made Easier: A New Way for Users to Explore the Web

For people using the internet, this means they’ll have a new way to find things they like and keep up with what’s interesting to them. They won’t even need to type anything into search. The Discover section on computers will probably be like what they see on their phones – a never-ending flow of interesting things to look at.

 

Preparing for Desktop Discover: Tips for Website Owners

We don’t know the exact day it will start. But website owners should keep an eye on how their stuff is doing in Google Search Console for Discover. If they want to get the most out of this new thing, they should make sure their articles and videos are good, look nice and are about what’s happening now. And also focus on creating high-quality, visually appealing, timely content and ensure their websites are optimised for desktop viewing to capitalise on this new opportunity. This change shows that Google is trying to make finding interesting things easier and more relevant to you, no matter what device you’re using.