Bing Webmaster Tools Introduces Comparison Feature for Search Performance Reports
Since March 19, 2025, Bing Webmaster Tools provides support to directly compare data between periods in the Search Performance reports instead of needing to export the data to third-party tools.
Microsoft revealed that users are now able to compare significant metrics, including clicks, impressions, CTR, keywords, and pages, between different time periods. The user interface for time filtering has also been strengthened, giving users more powerful tools for analysis. These enhancements enable companies to gain better insights into their search performance, improve their online visibility, and make informed decisions based on data.
Here’s what it looks like:
When you click the compare button, you’ll see these options:
The results might look like this:
How This Feature Helps
- Identify Patterns of Change: Users are able to identify patterns and trends in performance across varying time periods.
- Measure Campaign Effectiveness: This allows measurement of marketing and campaign effort effectiveness.
- Gain Seasonal Insights: Businesses can determine seasonal changes in search behaviour by comparing data between time periods.
- Establish Goals Based on Past Information: Comparisons across time can be employed to establish standards and track progress.
- Highlight Areas for Improvement: Users can highlight areas where performance can be enhanced for easier identification.
Watch for more updates as Google’s AI search innovations continue to unfold.