Google AI Search Experiments Leaked—Oops!

Google has accidentally made its internal AI search tests live, showing all its different types of AI search modes. This was first noticed by Tom Critchlow, EVP of Audience Growth at Raptive, who shared a LinkedIn post about the unexpected update.

Google AI Search Experiments Go Public by Mistake

On March 19, 2025, users started experiencing a major overhaul of Google’s search interface. Rather than the typical “AI Mode” branding, a drop-down menu came into view with several experimental AI-powered search capabilities. These features included such list as “Neural Chef,” “Info Sleuth,” “Web Guide,” and “Fantasy Sports Researcher.” Tom Critchlow was one of the first to cover this news, posting screenshots that were soon being shared by the SEO and tech communities. He wondered if Google had accidentally rolled out these internal experiments live.

What Are These AI Search Features?

Screenshots reveal a very long list of experimental search features. Some of the most interesting names are:

• Info Sleuth️ – Possibly an AI-powered investigative tool
• Neural Chef – Might be related to AI-generated recipe recommendations
• Web Guide – May be a sophisticated AI-based browsing mode
• Fantasy Sports Researcher – May be specifically for fantasy sports analysis
• Allium, Automatt, and MedExplainer – Not specific but imply AI-driven classification

These features tease out Google’s continued efforts toward embedding AI into search results besides the current AI Overviews. The other features are; AI Mode, Memora, Air, AI Topics, Neon, Topic Map, Learn About X, QTalk, Smart Kitchen, Lsi, Golden Compass, Spark, Fact-checker, About This Image, Airport AIO, Bizmatch, Shopping, Health, Limelight, AI List, AIM Guided Narration (Fig), Home Energy Assistant, Explore, Clarifying Questions, Getting Things Done, Outfit Dreamer, Visit Guide, Highlight, Supercat Prototype, Nitroboost:Create, Fig Slideshow, Incentives Explorer, Create, Stateful Journey, Stargaze, Weekend Hub, Motorcycles and Opt-in.

What Happens Next?

As of writing, it’s uncertain if Google has recognized and addressed the botched rollout. Nevertheless, this leak gives some idea of how Google is testing with AI-enabled search features that would change the way individuals use the search engine.

Google has not made an official announcement about the incident. If these features are a part of a larger AI search program, we can expect to see them officially rolled out under Google’s Search Generative Experience (SGE) or some other AI-driven search platform.

Keep watching for more updates as Google’s AI search experiments continue to develop.