Google Search Ranking Volatility Was Heated This Weekend – Reversals?

After the June 2025 core update, search rankings have been unusually volatile, and this trend continued through the weekend. Some sites are seeing reversals from earlier fluctuations, making it a highly unpredictable period. The core update, which started on June 30 and wrapped up on July 17, triggered continued volatility, and it’s now more heated than it was during the core update itself. Even two weeks after the update, fluctuations remain high.

was during the core update itself. Even two weeks after the update, fluctuations remain high.

SEO Chatter and Feedback

Many SEO professionals and site owners are noticing changes in their traffic:

1.Some report significant traffic rebounds, especially in Discover traffic.

2.Others have experienced drastic drops (up to 50%) in Google traffic, with recoveries one day, followed by losses the next.

3.Some report unusually high traffic after a few days of drops.

4.Smaller sites appear to remain more stable, but large sites are experiencing mixed results.

There is concern over the return of the “Google Trampoline Effect,” where traffic spikes and drops unpredictably

Tracking Tools Show High Volatility

Several SEO tracking tools are also reporting heightened volatility since the core update:

Semrush

 

 

Advanced Web Rankings

 

 

Similar Web

 

Wincher

 

 

SERPstat

 

 

Mozcast

 

 

Sistrix

Cognitive SEO

Accuranker

.

 

Mangools

 

Data For SEO

 

 

Algoroo

 

Wiredboard’s Aggregator of Tools :this report shows the aggregate of the tools above and plots them on one chart:

Tracking Tools Show High Volatility
Several SEO tracking tools are also reporting heightened volatility since the core update:

SEO Community Insights

There is widespread confusion in the SEO community, with varying experiences of traffic fluctuations. Many are noticing instability in traffic and ranking movements, with some sites improving only to see further drops soon after.Some websites report increased sales or stable traffic, while others face declining figures.

Final Thoughts

The volatility in Google’s search rankings is higher than usual, and this trend may continue for the foreseeable future. SEO professionals should stay on top of these changes and regularly monitor their sites across different tracking tools to adjust strategies accordingly. As Google’s search behavior remains dynamic, testing and adaptation will be crucial for success in the coming weeks.Stay tuned as more insights and updates on this matter come through.