Google June 2025 Core Update Volatility Remains Heated Through Weekend
Two weeks after Google officially began rolling out its June 2025 Core Update, volatility in search rankings remains intense across the board. The update, announced on June 30 at 10:30 AM, began showing signs of impact by July 2, and while some sites experienced partial recoveries, turbulence continues into the weekend.
Tracking tools and SEO chatter suggest that this update is particularly significant, with websites seeing not just changes in rankings but enhanced presence in features like AI Overviews, top stories, and rich results.
Search Tracking Tools Light Up
Multiple SEO toolsets have reported elevated volatility levels over the past several days, including:
Semrush
Advanced Web Rankings
Similar Web
Wincher
SERPstat
Mozcast
Sistrix
Cognitive SEO
Accuranker
Mangools
Data For SEO
Algoroo
Wiredboard’s Aggregator of Tools : this report shows the aggregate of the tools above and plots them on one chart: 
SEO Community Chatter Reflects Mixed Experiences
On platforms like WebmasterWorld, blog comments, and X (formerly Twitter), the community continues to report a wide range of experiences:
- Some sites have seen 30–50% recoveries
- Others report ongoing drops in traffic and rankings
- Many are observing major fluctuations in keyword positions
One user commented:
Traffic is better, but customers are not yet back.
Another wrote:
Our Google traffic has been volatile in general for a while now. It went up sharply right when the June Core Update was announced, dipped during the July 4th weekend, then climbed again.”
Meanwhile, Webmaterworld, AI Overviews behavior, and inconsistent keyword movements have made it difficult to clearly measure organic recovery or loss.
Final Thoughts
The June 2025 Core Update is one of the most dynamic and widespread updates in recent memory. With effects reaching deep into AI-driven search and rich features, it’s clear that Google is pushing for a smarter, more refined search experience. But with that comes uncertainty for publishers, particularly smaller or independent sites.
As always, SEOs should remain vigilant, adapt quickly, and focus on building long-term content value that aligns with both user intent and algorithmic expectations.
Keep an eye out — more information is on the way as the update continues to take shape.