Track Smarter: Google Integrates Insights Directly Into Search Console
Earlier, this feature existed as a separate data tool but from now on, you’ll find it directly within your Search Console dashboard.
What’s Changed?
According to Google, the goal of this integration is to offer a more cohesive experience. Instead of switching between tools, users can now access their Insights data alongside their standard performance reports, all in one place.
If you don’t see it in your account yet, don’t worry Google confirmed that it’s rolling out gradually over the coming weeks.
Google first rolled out Search Console Insights as a beta in June 2020 and then in June 2021 rolled it out to everyone. Then last December, Google removed the Google Analytics data from Search Console Insights.
Here is where the new tab is:
What Is the Insights Report About?
The updated Insights report helps you understand how your content is performing in Google Search, what users are looking for, and where your traffic is coming from. It’s designed for content creators, site owners, and marketers who want quick, actionable insights.
Key Features You Will See Inside the New Insights Tab:
Clicks and Impressions
See how often your site appears in search and how many people click on it.
Top and Trending Content
Find out which pages on your website are performing best, and which ones are gaining or losing momentum.
Search Queries That Led to Your Site
Get a clear view of what keywords and search terms are bringing traffic to your pages.
Top Countries
Understand where your visitors are coming from geographically.
Additional Traffic Sources
See traffic from beyond the regular search results — like Discover, Google Images, and News.
Content Performance Over Time
Track how your content performs week by week, helping you identify trends, seasonal shifts, or sudden drops early.
Why This Matters
For content creators and SEO professionals, these insights can:
- Reveal which content is connecting with your audience
- Help plan updates and new blog ideas
- Spot growth opportunities early
- Save time by reducing the need to switch between tools.