Google Testing New Report Review Options in Google Business Profiles
In a recent news update, Google has been seen piloting new report review features within the Google Business Profiles (GBP) review tab. The feature seems to be an extension of a continued move to enhance and develop the review flagging process for local businesses. Though the test hasn’t gone live across the board, it has gained interest from a number of professionals in both the local SEO and digital marketing sectors.
What’s Changing in Google Review Reporting?
Google Business Profiles are a key factor in assisting customers to make judgments about local companies. Reviews can frequently act as a tipping point in a customer’s purchasing decision. To ensure authenticity and precision, Google provides users with a method of flagging inappropriate or deceptive reviews. This newest test entails modernizing the labels and format of those reporting choices.
In the past, users would be given choices such as “Off-topic” or “Spam” when reporting reviews. But users participating in this test might now find reworded and potentially longer review reporting options. Digital marketing consultant Amy Toman posted screenshots of the new review reporting choices on LinkedIn. Based on what she had seen, the “Off-topic” choice has been renamed, and “Spam” has also been adjusted—both potentially made more explicit to assist users better in the reporting of violations.
Amy said, “For Google listings, I’m noticing the two highest fields for report of review have been renamed. The highest previously was labeled ‘Off-topic,’ and the second was ‘Spam.’ Those appear a little improved, but the best indicator is whether the reviews get actioned or not. We’ll wait and see.”
Why This Matters to Local Businesses
Reported reviews that are misleading or fraudulent are a necessity in preserving trust within Google’s local search environment. Enhancing the process of reporting problematic reviews is what Google hopes to accomplish in making a more transparent and efficient review moderation system. With this adjustment, if fully implemented, businesses can safeguard their reputations from malicious or false feedback.
Is This Update Available to Everyone?
Not yet. To date, this update is still being tested and is not live on all Google Business Profiles. This was attested to by another SEO expert, Tim Colling, who said he noticed the changes a few weeks ago. He posted his observations on the Local Search Forum, pointing out that the feature is not yet live.
To see if you are being tested, go to Google Search, search for your nearby business, go to your reviews, and open the report/alert icon next to a review. If you are part of the test, you will see the new review report options.
A Look Back: Old vs New Review Report Options
While Google has not released a formal comparison of the former and new choices, Amy Toman’s LinkedIn post did provide a side-by-side comparison. Based on her screenshots, the change seems to prioritize user intent and clarity. The former reporting labels were occasionally ambiguous, resulting in inconsistent flagging. With the new phrasing, users might more easily choose the right category for reporting reviews.
What Should Businesses Do?
If you’re an owner overseeing your Google Business Profile, here’s how to stay ahead:
Check Your Reviews Often
Keep up with all the reviews that come in, and report any that break Google’s rules promptly.
Look for New Features
Log in to check your GBP dashboard and live business listing from time to time to see if new reporting features show up.
Train Your Staff
Ensure your marketing or customer support staff knows how to use these reporting features effectively.
Document Everything
When you report a review, screenshot it and document the report date/time. This can come in handy if you need to contact Google support for a follow-up.
Final Thoughts
Google’s new test is an ongoing process of improvement to enhance the reliability and transparency of the platform for both consumers and businesses. As false reviews remain a challenge, any improvement on the review flagging system is a welcome step. Although the new report review features may not be accessible to everyone yet, it’s only a question of time before Google gauges the success of the test and makes a decision on a wider rollout.
Stay posted and monitor your Google Business Profile—particularly if you are determined to keep your brand’s reputation online.